Widely talked about, and impatiently waited upon: ‘@Reverend_Makers’ (incidentally Jon’s twitter name), Reverend And The Makers’ third album lives up to its reputation set up by Reverend Jon McClure. The hype around the album has been building for months since the announcement of new material back in late January. McClure has shaken everything up including the line up: Jon McClure, Ed Cosens, Laura McClure, Joe Moskow, Ryan Jenkinson (of This Girl) on drums, and Joe Carnall (of Milburn and The Book Club). Rev and the Makers also signed a new worldwide record deal with Cooking Vinyl who are responsible for the likes of The Prodigy and Marilyn Manson.
‘@Reverend_Makers’, which was produced by a combination of Jason Cox and James Dring (Gorillaz, Good the Bad & the Queen) and Youth (The Verve, U2), is distinctly less political; as McClure has been said, “As much as I’m into all that and I still believe much the same, I’ve said it now and it quickly becomes boring if you labour the point too much. In truth I sort of bored myself with it. I’ve taken down the Che Guevara poster…” The album has an utterly fresh sound, with the definite familiarity of Jon’s voice which is distinctly soulful, despite the very broad Sheffield acccent which is so brilliantly present throughout the three albums.
Highlights from the 10 track album include ‘Warts N All’, ‘1+0’ and ‘What Goes Around’ for their juxtaposing style to the rest of the album, and laid back beat. In full the album is usually described as ‘banging’, which is more than an appropriate description of tracks such as ‘Bassline’ and ‘Depth Charge’ which launch a full throttle (but enjoyable) attack on the senses.
The album is special in a sense that it’s an ‘in the gutter but looking up at the stars’ styled record lyrically, the words are clever and very much Paul Weller-esque in the way that McClure tells the story of a real life with genuine experience of it, there is no façade to seem relatable, and that is what makes ‘@Reverend_Makers’ so blindingly genius. Jon’s twitter campaign for real music (under the hash-tag #realmusic) now has a shining example.