holy milk

So named after one of this year’s most beguiling – yet somewhat worrying – news stories, London four-piece Holy Milk are currently joining the slew of ambient groove-laden pop acts to come out of the city this year. Following in the footsteps of the likes of London Grammar or the ill-fated Mt Wolf, the band’s own take on their respective sound sees a darker, more minimalist approach than other acts, as such providing them with a much needed edge within a genre that’s at risk of becoming saturated.

The latest offering from the band ‘Born and Die’ appears, at first, to be full of the kind of pseudo-philosophy perpetuated by indie bands and art students alike. Scratch a little deeper, however, and it soon becomes apparent that not only are Holy Milk upholding far less flippancy than some of their lyrics might suggest, but they’re also a band with an understanding of musicality that far outreaches their relatively young age(s).

Having obviously graduated from the ‘less is more’ school of thought, the two tracks available online proffer an intelligent and understated avenue down which fans of the band can comfortably tread. Having drawn multiple comparisons from the likes of fellow Londoners The XX, their ambient and atmospheric pop already has the foundation for developing a solid fan base, and if the responses across various blogs and websites are anything to go by, then they’re well on their way to securing themselves similar mainstream successes to that enjoyed by the likes of both The XX and more recently, the aforementioned London Grammar.

The darkness that the band exhibits is perhaps their most appealing facet. “Do you want to give me bruises or do you want to hold my hand?” asks singer Lucinda John-Duarte on ‘Confusing the Wind’, whilst ‘Born and Die’ sees such the juxtaposition of heavy sentiment (“You are born and then you die”) with lyrical simplicity (“We drink to get drunk”) in what acts as a microcosm of the band themselves, representing just what it is they stand for in a few short moments. Whilst there’s not very much material available online at the moment, the two tracks which are whet one’s appetite perfectly, leaving us hoping, clamouring, that 2014 brings us far more than just the taste of Holy Milk we got this year.

About The Author

Dave Beech

Having spent my formative years torn between crying in my bedroom to tedious early '00s emo records and playing in a couple of terrible punk bands, I decided I was far better suited to writing about music than playing it. Now, approaching my mid-twenties all of a sudden, armed with little more than an unhealthy penchant for sarcasm and an acquired taste for warm cider, I can mostly be found haunting the unsigned circuit of Manchester as often as I can the city's bigger venues, championing those bands who don't quite get the attention they deserve, as much as panning those who get too much. Twitter: @dave__beech